About Serena Delaney

Serena Delaney | GIA Gemology Graduate & Founder, Zerevia Serena started where most people do — with a $12 amethyst from a vintage shop, a handwritten label, and no particular reason to believe it would do anything. What followed was eight months of GIA coursework, a lot of time at mineral shows, and a growing frustration with the gap between what crystal sellers claimed and what buyers actually received. She founded Zerevia to sell amethyst the way she wished someone had sold it to her: documented origin, accurate photography, and descriptions that say what a stone actually looks like rather than what you're supposed to feel about it. She writes about what she knows — Fe³⁺ color mechanics, how to read a product listing, why Uruguay and Brazil produce different stones, and what "natural" actually means on a label.